2 easy ways to track social networks in Google Analytics

May 7, 2009 at 1:23 pm | In Marketing, Social Media Marketing, google analytics | Leave a Comment
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Awesome information on customizing your google analytics report, to track social networks or any other kind of traffic. Made me learn much more about google analytics.

Option 2 is a good one! Check it out:

http://econsultancy.com/blog/3761-2-easy-ways-to-track-social-networks-in-google-analytics

LifeMojo coverage on Mint and ET

April 8, 2009 at 1:50 pm | In Uncategorized | Leave a Comment
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Its been a good couple of days on PR front for LifeMojo!
We got covered in Mint on April 7:
http://blog.lifemojo.com/2009/04/07/lifemojo-covered-in-mint/
And the very next day, on April 8, there was an article about LifeMojo calorie Search in ET, Delhi edition:
http://blog.lifemojo.com/2009/04/08/lifemojos-calorie-search-covered-in-economic-times/

Why Advertising Is Failing On The Internet? Well…is it?

March 24, 2009 at 7:41 pm | In Marketing, Techcrunch | Leave a Comment
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I read this guest post on TechCruch by Professor Eric Clemons (from The Wharton School of the University of Pennsylvania) yesterday on Why Advertising Is Failing On The Internet. His point is that people don’t need/trust/like advertisements. But hasn’t that always been the case? If it is not relevant to me or its not funny, I don’t like advertisement….right? And nothing has changed on that front!

I think, the fall in advertisement revenues is primarily because of fear of recession and hence cost-cutting. Marketing and R&D are the two most affected verticals when it comes to cost-cutting.

So it is perfectly sensible to look for alternate sources of revenue in such times. Build something which people want to pay for!

I am sure that the advertisement is going to boom again, once the economy is back on track!

Google search wiki launched in India

December 16, 2008 at 12:44 pm | In India, Marketing, SEO, google | Leave a Comment
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When I wrote the post  Google goes democratic around 20 days back, it wasn’t yet launched in India and I was not able to see the feature myself. Today morning, when I woke up and I was doing some usual stuff, I noticed it is now enabled in India. Cool!

Google is saying that it will affect your own search results only, but there are some opinions that google will tweak its search results on the basis of search wiki feature. Lot of work ahead for SEO folks!

search_wiki

Check out the google official blog here

HOW TO: Get the Most Out of Technorati and Friendfeed

December 15, 2008 at 6:10 pm | In Marketing, friendfeed, lifeMojo, technorati | 1 Comment
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Read these two interesting articles on mashable about making the most of Technorati and Friendfeed.

http://mashable.com/2008/12/05/how-to-get-the-most-out-of-friendfeed/

http://mashable.com/2008/12/12/how-to-get-the-most-out-of-technorati/

We at LifeMojo created accounts for both and found these 2 artciles very useful, not only in setting up the accounts but tweaking them to get the maximum attention. Hope these will be useful!

Cheers!

Using twitter as a marketing tool

December 4, 2008 at 12:04 am | In Marketing, lifeMojo | Leave a Comment
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Here is an interesting post by Guy Kawasaki on using twitter as a marketing tool.

We at had created a LifeMojo twitter account some time back. We had started posting health tips on our twitter updates. And now we are using twitterfeed to automatically pull titles and URLs of our articles from the RSS feeds. Twitterfeed is cool man!

Also, today we created a twitter theme. Check out the Created a twitter theme post on LifeMojo official blog.

Branding Mavericks

November 27, 2008 at 9:39 pm | In Branding, Marketing, Strategy | Leave a Comment
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Namit from LifeMojo posted an interesting example of Branding Mavericks here :

http://www.namitnangia.com/2008/11/27/branding-mavericks/

Check this out!

Agile Marketing

November 23, 2008 at 5:38 pm | In Marketing | Leave a Comment
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LifeMojo is launched and till now it has spread by word of mouth.

Now we are thinking of some ways of direct marketing. I was just going through some of the literature available. I came across this concept of agile-marketing. Here is the post, where I saw this term. It is basically similar to agile methodology we apply in product development. So I can relate it :)

http://onlyonce.blogs.com/onlyonce/2006/02/agile_marketing.html

Cheers!

How To Make Press Releases More SEO Friendly?

November 5, 2008 at 4:08 am | In Marketing, Press Release, SEO | Leave a Comment
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Read an interesting post on mashable by Sarah Evans, the director of communications at Elgin Community College (ECC) in Elgin, Illinois. She also writes a PR and social media blog, prsarahevans.com.

http://mashable.com/2008/11/04/how-to-make-press-releases-seo-friendly/

Check it out!

Another interesting post on press release, which she has also pointed to iton how to write a press release:

http://www.wikihow.com/Write-a-Press-Release

Cheers!

Google pagerank calculator

November 1, 2008 at 12:25 pm | In Marketing, PageRank, SEO, google | 1 Comment
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Once you have read the article mentioned in my previous post

http://hkhurana.wordpress.com/2008/10/31/what-is-googles-pagerank-and-how-to-make-the-most-of-it/

and understood the basics of how a page rank is calculated. Here is a handy Google pagerank calculator, you can play with.

Cheers!

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