Himanshu Khurana

Permission marketing is where marketers will ask permission before they send advertisements to prospective customers. It is used by some internet, email or telephone marketers. It requires that people first “opt-in”, rather than allowing people to “opt-out” only after the advertisements have been sent.

Permission based marketing is believed to have been developed by Seth Godin, a well-established international marketing guru at the turn of the century.

Recently I came across his book on Permission Marketing. And finally, there’s a method for marketing in a world filled with so much of clutter.

I am in the process of reading this book.

Instead of advertising with a plain banner ad on the Internet, you should focus on discovering the customer’s problem and getting permission to follow up with e-mail, he writes.

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