The secret of the web (hint: it’s a virtue)

October 9, 2008 at 12:32 am | Posted in Uncategorized | Leave a comment

Patience it is!

I was going through Seth Godin’s top posts. And I was cought by the top (first) one I read. It says that the secret of the web is “patience”.

Google was a very good search engine for two years before you started using it. The iPod was a dud.

Boingboing is one of the most popular blogs in the world because they never gave up.

It still takes ten years to become a success, web or no web. The frustrating part is that you see your tactics fail right away. The good news is that over time, you get the satisfaction of watching those tactics succeed right away.

The trap: Show up at a new social network, invest two hours, be really aggressive with people, make some noise and then leave in disgust.

The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that’s how long it’s going to take, guys.

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