Why Advertising Is Failing On The Internet? Well…is it?

March 24, 2009 at 7:41 pm | Posted in Marketing, Techcrunch | Leave a comment
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I read this guest post on TechCruch by Professor Eric Clemons (from The Wharton School of the University of Pennsylvania) yesterday on Why Advertising Is Failing On The Internet. His point is that people don’t need/trust/like advertisements. But hasn’t that always been the case? If it is not relevant to me or its not funny, I don’t like advertisement….right? And nothing has changed on that front!

I think, the fall in advertisement revenues is primarily because of fear of recession and hence cost-cutting. Marketing and R&D are the two most affected verticals when it comes to cost-cutting.

So it is perfectly sensible to look for alternate sources of revenue in such times. Build something which people want to pay for!

I am sure that the advertisement is going to boom again, once the economy is back on track!


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