LifeMojo coverage on Mint and ET

April 8, 2009 at 1:50 pm | Posted in Uncategorized | Leave a comment
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Its been a good couple of days on PR front for LifeMojo!
We got covered in Mint on April 7:
And the very next day, on April 8, there was an article about LifeMojo calorie Search in ET, Delhi edition:


Why Advertising Is Failing On The Internet? Well…is it?

March 24, 2009 at 7:41 pm | Posted in Marketing, Techcrunch | Leave a comment
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I read this guest post on TechCruch by Professor Eric Clemons (from The Wharton School of the University of Pennsylvania) yesterday on Why Advertising Is Failing On The Internet. His point is that people don’t need/trust/like advertisements. But hasn’t that always been the case? If it is not relevant to me or its not funny, I don’t like advertisement….right? And nothing has changed on that front!

I think, the fall in advertisement revenues is primarily because of fear of recession and hence cost-cutting. Marketing and R&D are the two most affected verticals when it comes to cost-cutting.

So it is perfectly sensible to look for alternate sources of revenue in such times. Build something which people want to pay for!

I am sure that the advertisement is going to boom again, once the economy is back on track!

Startup business ideas

February 12, 2009 at 9:35 pm | Posted in Entrepreneur, Startup | Leave a comment
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Does sharing an idea really matter? Isn’t it all about execution?


The image is copyright protected. To use this please take permission from Source:

For Seth Godin’s Alternative MBA program, nine of his friends came up with 111 business ideas each. They say that the ideas are only valuable when someone (like you) makes something happen.

Check out their 999 business ideas, free for the taking:

Limited Liability Partnerships will be possible in India

January 20, 2009 at 12:08 pm | Posted in Entrepreneur, India, Legal, Startup | Leave a comment

The Parliament of India has passed the Limited Liability Partnership (LLP) Bill 2008. Lok Sabha (Lower House) granted its assent to the Bill on December 12, 2008 which was earlier passed by the Rajya Sabha (Upper House). The LLP Rules have been placed on the website of the Ministry of Corporate Affairs:

Here is a wiki entry explaining the salient features:

Hope it will give a good option to the entrepreneurs and startups to go for a limited liability and still stay away form the overheads of a private limited company.


Completed half marathon in Bangalore mid night marathon

January 11, 2009 at 1:49 pm | Posted in exercise, marathon, running | 2 Comments

Well I am very happy that I was able to complete the half marathon ( 13 miles ) in my first ever marathon on Jan 10, 2009. It took me 2 hrs 58 minutes and I was almost walking in the last couple of miles. But I am glad that I was able to complete.

Trans music in my iPod shuffle helped me a lot.

Day by day I am becoming a big fan of running. Its a very good exercise. Especially when you run in groups, its very refreshing and makes you feel good.

Marathon is an extreme case of feeling good. Seeing thousands of people running, one can definately run 2 times than his/her usual running!

Hope to improve my timing next time!


Venture Capital Deal Algebra

January 6, 2009 at 11:05 am | Posted in Finance, Startup, Venture capital | Leave a comment
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Here is some Good basic mathematics on the venture capital deal. Check it out:

“How to reduce weight” is the top ‘how to’ search in India

December 20, 2008 at 7:08 pm | Posted in google, India, obesity, overweight, weight loss | 2 Comments

Google came out with the Zeitgeist list for 2008. We checked out the India Section here, and saw that “how to reduce weight” tops the ‘how to’ searches for India in year 2008!



LifeMojo covered in Alootechie and BangaloreInc

December 20, 2008 at 6:59 pm | Posted in AlooTechie, BangaloreInc, lifeMojo | Leave a comment

LifeMojo got covered in Alootechie and BangaloreInc this week. More on it here and here


Google search wiki launched in India

December 16, 2008 at 12:44 pm | Posted in google, India, Marketing, SEO | Leave a comment
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When I wrote the post  Google goes democratic around 20 days back, it wasn’t yet launched in India and I was not able to see the feature myself. Today morning, when I woke up and I was doing some usual stuff, I noticed it is now enabled in India. Cool!

Google is saying that it will affect your own search results only, but there are some opinions that google will tweak its search results on the basis of search wiki feature. Lot of work ahead for SEO folks!


Check out the google official blog here

HOW TO: Get the Most Out of Technorati and Friendfeed

December 15, 2008 at 6:10 pm | Posted in friendfeed, lifeMojo, Marketing, technorati | 1 Comment

Read these two interesting articles on mashable about making the most of Technorati and Friendfeed.

We at LifeMojo created accounts for both and found these 2 artciles very useful, not only in setting up the accounts but tweaking them to get the maximum attention. Hope these will be useful!


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