Branding Mavericks

November 27, 2008 at 9:39 pm | Posted in Branding, Marketing, Strategy | Leave a comment
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Namit from LifeMojo posted an interesting example of Branding Mavericks here :

http://www.namitnangia.com/2008/11/27/branding-mavericks/

Check this out!

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Grow Knowledge

October 23, 2008 at 10:45 am | Posted in Strategy | Leave a comment
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Read a nice post on pluggd.in. Its a guest post by Sanjay Anandaram, entrepreneur-turned-investor, on how knowledge and awareness is important for making a good strategy and staying focused, which leads to building a business. Here is post:

http://www.pluggd.in/vc-speak/grow-knowledge-2950/

I liked the chinese proverb he has mentioned:

If you want 1 year of prosperity, grow grain. If you want 10 years of prosperity, grow trees. If you want 100 years of prosperity, grow people.

Very true!

Kleiner’s Laws

September 30, 2008 at 11:24 am | Posted in Entrepreneur, Eugene Kleiner, Startup, Strategy | Leave a comment
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Eugene Kleiner was one of the original founders of Kleiner Perkins. His famous Quote is “There is a time when panic is the appropriate response.

Here is my favorite of the Kleiner’s Laws:

    Make sure the dog wants to eat the dog food. No matter how ground-breaking a new technology, how large a potential market, make certain customers actually want it.

    More laws here: http://en.wikipedia.org/wiki/Eugene_Kleiner

    Free marketing tips for a startup

    August 9, 2008 at 2:57 pm | Posted in Entrepreneur, lifeMojo, Marketing, Morpheus, Startup, Strategy | Leave a comment
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    The other day, Sameer and Nandini from Morpehus Venture visited our apartment/workplace for a discussion. The agenda was the go-to-market strategy for lifemojo. There, we had an interesting discussion on what are the ways for a startup to do free/low cost marketing. Here I am putting my notes of the discussion and overall thoughts.

    Thanks to Sameer and Nandini for their inputs.

    Disclaimer: There is no way for a startup (atleast) to be able to sell a BAD product. Yeah, if you have a lot of money which you can burn in marketing, you may be able to…but no..not in case of a startups.

    So lets see how you can spread the word about a good product in a startup.

    1. The company must have a corporate blog. Share the journey, product roadmap, problems you faced, solutions you got and any relevant information likes company incorporation tips, CA/CS contacts, bootstrap opportunities etc.

    2. All the founders and core members should have their individual blogs. Share your journey as individuals, your experiences in your respective roles.

    3. Have RSS feeds for all your blogs/content on your site.

    4. Share your blogs, digg them, stumble upon your site, blogs, articles.

    5. Attend all the start-up/business events like Barcamp, Proto, Tie Events, OCC, Startup Saturday, Mobile Monday etc. Give your demos there. Talk about your company and exchange visiting cards. Wear T-shirts in all these events with your logo and company name. Have your first name and email Id at the back of the T-shirt.

    6. Update your personal status on the social networks and messengers likes linkedin, orkut, facebook, gtalk, Yahoo etc, with your brand.

    7. Have and update your accounts regularly at friendsfeed,  twitter etc.

    8. There are more than 300 free press release sites available. Put regular posts on them.

    9. Use free media, free postings, free classifieds.

    10. Seed in others blogs, add comments in other’s blogs.

    11. Seed your brand in the articles in traditional media.

    12. Build apps in Orkut, facebook etc. Spread them with-in your community.

    13. See what are the forums/sites/communities related to your focus area. For example, LifeMojo is into preventive health care, so we should find forums/communities related to that and seed our brand there.

    14. Similarly, attend any seminars/conferences related to your focus area. Try to network there. Again carry your brand there along with you.

    15. SEO, ofcourse.

    15. Have “Refer a friend” or “Share it with your friends” kinda features in your site.

    16. Spread the word within your Alumni groups, friends and family. Send mailers to your email groups/communities and ask for a feedback on the product/site.

    17. Tie-ups with companies having related/complementary products/services. Use their user-base, brand and marketing channels.

    I am sure there are more…Will keep updating this section.

    Cheers!

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